NOW Foods Review 2026
Affordable Quality Supplements
Overview
NOW Foods is one of the largest and most affordable supplement brands in the United States. Founded as a family-owned company, they've grown into a major manufacturer while maintaining a commitment to natural products at accessible prices. NOW produces over 1,400 products across supplements, natural foods, sports nutrition, and personal care.
Certifications & Testing
NOW operates a 24,000 sq ft analytical lab and tests every incoming raw material. They use HPLC, GC-MS, FTIR, and other methods. Third-party testing through UL for select product lines.
NOW owns multiple manufacturing and distribution facilities totaling over 750,000 sq ft. They produce most products in-house, with some specialty items outsourced to qualified contract manufacturers.
Top Products
| Product | Category | Price | Rating |
|---|---|---|---|
| Vitamin D3 5000 IU | Vitamins | $10 | 4.7 |
| Magnesium Citrate | Minerals | $12 | 4.5 |
| Omega-3 Fish Oil | EFAs | $15 | 4.4 |
| Probiotic-10 25 Billion | Gut Health | $18 | 4.5 |
| MCT Oil | Sports | $14 | 4.6 |
Pros
- Excellent value — among the most affordable quality brands
- Massive product range (1,400+ products)
- Own manufacturing and testing facilities
- Widely available in stores and online
- Strong commitment to sustainability and natural products
- Family-owned since 1968
Cons
- Some products use less bioavailable forms to keep costs down
- Not NSF Certified for Sport
- Label designs can look dated
- Some products contain common allergens or fillers
Our Verdict
NOW Foods offers the best balance of quality and affordability in the supplement industry. While they may not use the most premium forms of every ingredient, their quality control is solid and their prices are hard to beat. Best for budget-conscious consumers who want reliable quality without premium pricing.