NOW Foods ADAM Men's Multiple Vitamin
by NOW Foods
"Premium men's multi with saw palmetto, lycopene, CoQ10, and plant sterols for prostate and heart health"
Overview
NOW Foods ADAM is a comprehensive men's multivitamin that goes beyond basic vitamins and minerals to include men's health-specific ingredients: saw palmetto for prostate support, lycopene for prostate and cardiovascular health, CoQ10 for energy and heart function, and plant sterols for cholesterol management. The softgel format enhances absorption of fat-soluble nutrients. ADAM provides therapeutic doses of key nutrients rather than just meeting RDA minimums — for example, 500mg vitamin C, 1000 IU vitamin D3, and 200mg magnesium. It's the premium men's multi from NOW Foods.
Key Ingredients
| Ingredient | Amount |
|---|---|
| Vitamin D3 | 1000 IU |
| Vitamin C | 500 mg |
| Saw Palmetto Extract | 160 mg |
| Lycopene | 6 mg |
| CoQ10 | 20 mg |
Pros & Cons
What We Like
- Men's health-specific ingredients
- Saw palmetto for prostate support
- Lycopene and CoQ10 included
- Softgel for better absorption
- Therapeutic doses (not just RDA)
What Could Be Better
- 2 softgels per serving
- Contains soy (from softgel)
- No iron (by design for men)
- Softgels are large
Who Is This For?
Best For
- Men over 40
- Prostate health support
- Those wanting more than basic vitamins
- NOW Foods brand loyalists
Not Ideal For
- Soy-sensitive individuals
- Those preferring tablet/capsule
- Young men under 30
Our Verdict
NOW ADAM is the best value premium men's multivitamin. The inclusion of saw palmetto, lycopene, CoQ10, and plant sterols addresses men's specific health concerns beyond basic nutrition. At $22-28 for 60 servings, it significantly undercuts competitors with similar formulas.